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Featured image for How Is Voice Search Going To Impact SEO?

SEO & Search Marketing · September 21, 2016

How Is Voice Search Going To Impact SEO?

There has been a rise in the number of voice search queries in the last couple of years or so. Multinational tech giants like Google, Microsoft, Facebook, Apple and Amazon are all trying to launch their own digital personal assistants. Most would say the rise of voice queries and digital assistants has to do with convenience.Read more in 3:01 ↗
Featured image for How to Deal With Unhappy Customers on Social Media

Digital Marketing · September 19, 2016

How to Deal With Unhappy Customers on Social Media

Unhappy or dissatisfied customers can’t be good for your business. Especially, when they decide to tag your brand and vent their ire on social media or address it directly to you.Read more in 3:10 ↗
Featured image for Why are Meta Descriptions Important and How to Write Them Correctly

SEO & Search Marketing · September 16, 2016

Why are Meta Descriptions Important and How to Write Them Correctly

Meta-descriptions are often ignored by SEO experts because many believe they don’t have a direct impact on the search engine ranking of a page. Although it is true that search engine algorithms do not directly factor in the meta-description of a page, it is also true that the meta-description is an important part of a meta-tag as it helps to improve the click through rate of a page.Read more in 2:43 ↗
Featured image for How Can Companies Improve Customer Engagement on YouTube?

Digital Marketing · September 14, 2016

How Can Companies Improve Customer Engagement on YouTube?

Creating a video that goes viral on YouTube should not be your end goal. If you have a YouTube channel, the main aim should be to encourage your subscribers and viewers to visit your channel and videos multiple times. Your aim should be create a connection with them which goes beyond the immediacy of a viral video; the association with your audiences should be long-term.Read more in 2:45 ↗
Featured image for Why Does Your Company Need Paid Social Media Promotions?

Digital Marketing · September 12, 2016

Why Does Your Company Need Paid Social Media Promotions?

There is a preconceived notion that to be successful on social media, all you need is good, engaging content. While the veracity of this statement cannot be altogether refuted, it is also true that paid social media campaigns do help to increase the visibility of your content and if it is engaging, your target audience will react to your content positively.Read more in 2:33 ↗
Featured image for How to Drive Sales and Traffic Using Pinterest?

Digital Marketing · September 9, 2016

How to Drive Sales and Traffic Using Pinterest?

Pinterest is a unique social media initiative. Unlike Facebook and Twitter which use images to support a piece of text or infographic, Pinterest is strictly images, or pins. The CEO of Pinterest, Ben Silbermann has called Pinterest a “catalog of ideas”. That is why it is suitable for all kind so business, especially e-commerce.Read more in 2:30 ↗
Featured image for Importance of Social Media Influencers

Digital Marketing · September 5, 2016

Importance of Social Media Influencers

CDN Chief Marketer, in one of their special reports, has discussed the power of social media influencers and brand advocates. The report states that a poll conducted by Tomoson found that social media brands have accepted influencer marketing as the fastest growing online customer acquisition channel ahead of email marketing and organic search. The question is what is so special about social media influencers?Read more in 2:34 ↗
Featured image for Why Local SEO Efforts are Important for Your Business

SEO & Search Marketing · September 1, 2016

Why Local SEO Efforts are Important for Your Business

You must have read and have been told numerous times that search engine optimization of your website and blog is important to your business interests. It is true. However, if your business is centered on a particular region and primarily caters to local customers, your website and blog will have to be optimized with a focus on local searches.Read more in 2:34 ↗