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Featured image for How to Best Target Your Ideal Audience Through Facebook Ads

Digital Marketing · June 8, 2016

How to Best Target Your Ideal Audience Through Facebook Ads

Facebook is probably the best online forum in the world right now if you are trying to sell your product or service to a large audience or target group. Now, success with Facebook advertisements doesn’t come about randomly and without a plan.Read more in 0:07 ↗
Featured image for Tips for Using Twitter to Market Your Business

SEO & Search Marketing · June 7, 2016

Tips for Using Twitter to Market Your Business

Twitter has established itself as one of the major social media platforms of the world. As of the first half of 2016, the social site was drawing an average monthly user base of 310 million users. This number is set to increase as more and more people gain access to smartphones and affordable internet plans. Marketers can use this trend to the advantage and make Twitter their primary advertising platform.Read more in 3:03 ↗
Featured image for Top Reasons Your Business Should Invest in PPC Marketing

Company & Culture · June 6, 2016

Top Reasons Your Business Should Invest in PPC Marketing

Today, businesses have a number of avenues to market themselves and gain brand visibility. No doubt, businesses are spoilt for choice when it comes to marketing. Let's take a look at how Pay Per Click marketing can be an effective avenue for businesses both large and small.Read more in 2:20 ↗
Featured image for Measuring Social Media ROI

SEO & Search Marketing · June 2, 2016

Measuring Social Media ROI

Social media marketing has become a norm for most brands today. However, most of them are at loss when asked about the returns yielded by their social media efforts. We take a look at how you can measure your social media ROI.Read more in 2:43 ↗
Featured image for How Does Google RankBrain Work?

SEO & Search Marketing · June 1, 2016

How Does Google RankBrain Work?

Google is constantly updating its algorithm every few months. RankBrain was one such update. Google first introduced RankBrain in October 2015. This algorithm uses a number of signals to rank pages and present search engine results, from page views to social media cues.Read more in 2:21 ↗
Featured image for Happy Memorial Day 2016

News & Events · May 30, 2016

Happy Memorial Day 2016

Memorial Day 2016 - We just wanted to take a moment to thank all the men and women who serve and protect us, today and every day, past and present!Read more in 0:18 ↗
Featured image for The Why and How of Influencer Marketing

SEO & Search Marketing · May 26, 2016

The Why and How of Influencer Marketing

An increasing number of businesses are investing in influencer marketing. Statistics show that 65 percent of businesses want to increase their influencer marketing dollars this year. Brands, both big and small, realize that merely employing traditional marketing strategies will no longer help them make the cut.Read more in 2:17 ↗
Featured image for What Google’s Latest Mobile-Friendly Algorithm Update Means for Marketers

Mobile App Development · May 24, 2016

What Google’s Latest Mobile-Friendly Algorithm Update Means for Marketers

The online mobile user numbers rose to 40 percent in 2015, prior to which desktop users accounted for 90 percent of online users. Clearly there has been a drastic shift in online user activity toward mobile devices in the recent past, and Google is well aware that its search engine needs to adapt to the increased influx of mobile users. That is exactly why Google rolled out an algorithm update last April. Nicknamed ‘Mobilegeddon’, the algorithm was the very first to consider mobile-friendliness of websites as a ranking signal. A year later, Google just rolled out another update to fine-tune its mobile friendly algorithm.Read more in 2:20 ↗